Copy On Purpose

Strategic Web Writing - One Healthy Key to Your Results

YOU’RE in the business of helping adults to become their best selves with products, courses or coaching relevant to their interests and needs.

I’M in the business of writing  – conversational, clear, and convincing articles, stories and webcopy –  so your clients have the information they need to make the best choices for themselves.

Among other things I write:

 long and short form information packages, and supporting copy

     email campaigns, landing and order pages,

 brochures and detailed copy for client use

 newsletters

  website copy

 long and short articles

In a World of Mega-Promises How Can you Get Potential Clients to Notice You?
competitors promise the moon
In an age of wild internet promises, where your competitors promise the moon to your potential clients, it can be hard to fight through that extravagance to build real and solid trust with your potential clients. Competition is everywhere and the promises all sound the same.

What you say and how you say it on your web pages DOES make a difference! If yours aren’t working the way you want them to, I can help with that.

Is it all about who sells the cheapest?  Surprisingly NO! Obviously money matters, but statistics show that people will more often buy from someone they trust than they will buy the cheapest. What buyers want is VALUE – they want to know that their purchase is worth the price and that you’re standing behind your products.

Since your internet presence may be the only way a prospective customer knows about you, why not offer them something small every time they come into contact with you – a helpful idea, useful information, tips, a newsletter, an e-book, a football schedule, a thank you …

 

Is it all about who sells the cheapest?  Surprisingly NO! 

Obviously money matters, but statistics show that people will more often buy from someone they trust than they will buy the cheapest.

What buyers want is VALUE – they want to know that their purchase is worth the price and that you’re standing behind your products.

But how do you set yourself apart from your competition?

Since your internet presence may be the only way a prospective customer knows about you, why not offer them something small every time they come into contact with you – a helpful idea, useful information, tips, a newsletter, an e-book, a football schedule, a thank you …

 

I can help you with those writing needs you don’t have time for.
My Background to Support Your Success
✔ 20 years in Continuing Education, coordinating, instructing and facilitating programs and courses for business and industry, promises you that I know your business, your clients needs and interests, and what pushes their buttons.

✔ a background of hands-on course development and delivery, promotion and facilitation provides a solid foundation to produce the results you need.

✔specialty focus on promotion helps you attract your ideal clients and persuade them to trust and buy from you.

 

Cecelia White Pineda - copywriter for self-help and development